In the connected world we are now in, it is an often overlooked trait - failure can be a huge driver of success. The business that fails and learns the quickest will gain valuable ground.
Thomas Edison once said "I have got a lot of results! I know several thousand things that won't work."
To unlock the benefits of fast failure, organisations must destigmatise it – while implementing the process of testing results with identifying where something went wrong, and then appling that understanding to next steps and course corrections. And keep it nimble. In the agile process, all of this happens in short, contained work segments that repeatedly return to testing and planning, leading to greater awareness and collaboration. Does this ensure successful results every time? Of course not. But it does catalyse a culture of trust and accountability, as well as a powerful balance of creativity and accuracy.